Wednesday, September 10, 2008

"Food From Around Here" at Whole Foods

I was like kid in the candy store today. I don’t usually shop at Whole Foods Market (I love it but it’s just not convenient), but I do get there once in a while. I visited the Columbus Circle store for what I will call a “local food store check” (back in the days when I was a brand manager at Pfizer Consumer Health any time I was out of town, I’d check the local drug and grocery stores for Pfizer brands to make sure all the “flavors” and sizes were in stock, had a good position on the shelf, and fairly priced.

My first stop was the produce department where there were “Food From Around Here” signs all over promoting local foods (and some organic) as well as signs over every local/regional item indicating where the product was from – California, Washington, Virginia and, of course, New York, Connecticut, New Jersey and Massachusetts. “Organic” and “Local” was everywhere – lettuce mixes, spinach, tomatoes, apples, squashes, mushrooms even quail duck and ostrich eggs. 


The ostrich eggs were impressively huge – at first I thought it was a really white, really shiny canteloupe – it was smooth like a man's bald head! One ostrich egg serves a small army of 10-12 – that’s got to be some big omelet. A conversation starter for the brunch host.

I can’t wait to go back to Whole Foods and try all their local fare. Bakery items, seafood (they had Long Island little neck clams), dairy products, and locally processed foods (potatoe chips from North Fork potatoes, dilled pickles and other pickled veggies). 

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