The buzz has started -- in less than one week, the White House Child Obesity Task Force and the USDA's Vilsack will unwrap a newly designed graphic to replace the decades old and iconic Food Pyramid. This updated "visual cue" supports the recently released 2010 Dietary Guidelines, and will be easier to understand.
The White House Child Obesity Task Force has been charged with "ending childhood obesity within a generation". Presumably, the new graphic will reflect the important recommendations "fill half your plate with fruits and vegetables" and "daily exercise" as crucial steps in weight loss and weight management.
The announcement and press conference will be held at the USDA on Thursday, June 2 at 10:30 and be live-streamed using the USDA's FaceBook page.
I have my fingers crossed that the soon to be released graphic is a round plate half filled with colorful fruits and vegetables. What's your guess?
"USDA to Launch New Food Icon as a Reminder to Help Consumers Make Healthier Food Choices
WASHINGTON, May 26, 2011 – NEXT WEEK, Agriculture Secretary Tom Vilsack will unveil a new food icon that will serve as a reminder to help consumers make healthier food choices.
The 2010 White House Child Obesity Task Force called for simple, actionable advice to equip consumers with information to help them make healthy food choices. As a result, USDA will be introducing the new food icon to replace the MyPyramid image as the government’s primary food group symbol. It will be an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans. MyPyramid will remain available to interested health professionals and nutrition educators in a special section of the new website.
The new food icon will be part of a comprehensive nutrition communication initiative that provides consumers with easy-to-understand recommendations, a new website with expanded information, and other tools and resources.
Thursday, June 2
10:30 a.m. EDT
U.S. Department of Agriculture Jefferson Auditorium, USDA South Building (5th Wing Entrance) 1400 Independence Ave., S.W., Washington, D.C. 20250